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Why should you go for guest posts?
Guest posts plays a crucial role in improving the SEO ranking of your website on search engines. A good and relevant guest post can get on top of SERP (Search Engine Results Page) and get you more traffic + more money.
When you write a guest post and mention your web page link in it in the right way, Google calculates it as a trust point to that web page. And helps you get to the top of SERP.
Does all Guest Posts Works the Same?
No. Just getting a guest post will make you no where. There are several things that you should consider before going for a guest post.
Here are some of the points you should consider before doing a guest post submission.
- Is that site which you are gonna write guest post relevant to yours?
- Does that website has good SEO metrics?
- Is that a spammy website?
- How many total outbound links are there from that website?
- Does it gives you a dofollow backlink?
- Is the anchor text relevant to yours?
- How much traffic do that website/web page receives on average?
Things to Check before Publishing a Guest Post
These are the important things you should check before you go for a guest post.
Make sure that the website from which you are asking a guest post is relevant to the niche of your site.
Simply getting a guest post from a non relevant website or a web directory will give you noeffect in SERP rankings.
A do-follow link is a backlink that passes trust juice to the mentioned web page.
Check whether that site will give you a do-follow link to yours. If its a no-follow link, you may not see the effect in rankings.
Authority is one of the important thing you should check before going for a guest post article. If you get a backlink from a high authority website, then you might soon see a boost in rankings. Also, as I already said, the site should be relevant to yours.
There are several tools to that you can use to check SEO authority of a website. Some of the popular tools are Moz, Ahrefs and Semrush.
Does the website from which you take a guest post has a good amount of organic traffic? If yes, it can make the link worthy.
Make sure that you place the link in the first few paragraphs of the article. A link in the top of the article has more power than the one at the bottom part of the article.